Our Story

Our Beginnings

It was the early 1960's when Kae Martin first introduced the "wig party" in the basement of her home in Winnipeg, Manitoba. It didn’t take long for her to realize that her idea was a winner.  She could hardly keep up with the demand for parties!  As her husband Les (the consummate entrepreneur), watched his wife's success from behind the scenes, he soon decided this was an exciting opportunity for both of them. From that moment, First Lady Products began.

First Lady Today & Every Day

Today, First Lady Products is a highly recognized and respected name in the Canadian Beauty industry. We are known as Canada’s premier manufacturer and supplier of high quality wigs, hair extensions, and salon products. 

We sell our professional beauty products nationwide, and we are dedicated to meeting the needs of our truly valued customers, like you! It's our number one priority to help you look and feel fabulous every day. 

Carefully Selected Brands

We proudly manufacture our own brands of wigs and other hair products. These brands include New Image, Expressions and Moda Bella Wigs, Hair Affair Premium Human Hair Extensions, Hot Styler Electricals, and Style Eyes Lashes.

We also represent a few carefully selected brands that meet our standards of quality and design, such as Raquel Welch Wigs, Gabor Wigs, Hairdo Wigs, Revlon and Rene of Paris Wigs, Joewell Shears, Earthly Body Products and the list goes on and on.